Privacy Policy and Cookie Statement

Privacy Policy and Cookie Statement – United-Kingdom

This is the Privacy Policy and Cookie statement of Hipomarket LTD

3.1 Collection of personal data through Webshop


On our Webshop, we use the cookies and other tracking technologies.

In this part, we will explain to you in details what type of data we collect, where and how, what we use it for and what is the legal basis for using this data. We will only use your personal data where we are permitted to do so by applicable law. Under applicable legislation (UK GDPR, DPA 2018 and EU GDPR), there are 6 grounds which justify the use of your personal information. With regards to the information we collect, the following grounds are applicable:

  • Contract performance : where your information is necessary to enter into or perform a contract with you;
  • Legal obligation : where we need to use your information to comply with our legal obligations;
  • Legitimate interests : where we use your information to achieve a legitimate interest and our reasons for using it outweigh any prejudice to your data protection rights;
  • Legal claims : where your information is necessary for us to defend, prosecute or make a claim against you, us or a third party;
  • Consent : where you have consented to our use of your personal information (you will have been presented with a consent form or facility in relation to any such use and may withdraw your consent at any time);
  • Public Interest : not applicable.

Recording of interactions

Interactions with our customer service can be recorded for training-, evaluation- or quality purposes. In case a phone conversations is recorded, you will be informed of this the moment you contact our customer service by phone. The (personal) data that is recorded will only be used for the aforementioned purposes.

The recorded phone conversations are stored and secured in such a way that they are not accessible to unauthorized persons and they are never kept longer than needed for the specific purpose.

Third party service

Hipomarket LTD uses external parties for part of its customer service interactions.

Newsletters

You can apply for different newsletters, both general and personal. The personal newsletters are sent based on, for example, your personal details and order history, so we can send you more relevant newsletters. If you wish to receive the free digital newsletters sent by Hipomarket and partners, we ask, among others, for the following (personal) information.

  • Title
  • First and last name
  • E-mail address

You can unsubscribe from the newsletters at any time by logging into your account and unsubscribing. Besides that you can always use the unsubscribe-link in the newsletters.


What are your rights?
Under data protection legislation, you have rights including:

  • Your right of access – You have the right to ask us for a copy of your personal information.
  • Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
  • Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.
  • Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.’
  • Your right to object to processing (only when based on consent) – You have the right to object to hipomarket.co.uk processing under certain circumstances. 
  • Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organization, or to you, in certain circumstances.

    You are not required to pay any fare for exercising your rights. If you make a request, we have one month to respond to you.

    Please contact us at support@hipomarket.co.uk  if you wish to make a request.


Data Processing within hipomarket.co.uk

The hipomarket.co.uk-concern has several offices worldwide. These offices work closely together. Employees in our offices only have access to personal data as far as this is required for them to do their job.

hipomarket.co.uk takes measures to sufficiently protect your personal data. To achieve this, we use means that fit our activities, the nature and size of our company, and the sort of data we process. We do this to prevent unauthorized access to, adjustment, disclosure or loss of personal data.

We expect that you also contribute to the safekeeping of your personal data by keeping your login details (e-mail address and password) secret. Never share your login details with anyone and treat them with care.

hipomarket.co.uk does not store your information longer than necessary for the purposes your information is used for, unless the data has to be stored longer due to legal requirements (such as a retention obligation). How long certain data is stored depends on the nature of the data and the purposes for which it is processed. The storage period can therefore differ per purpose.

Because of the global presence of hipomarket.co.uk, it can happen that your data is transferred outside of the UK to the European Economic Area (EEA). If hipomarket.co.uk has to transfer your data outside of the EEA where legislation might be less protective of your personal data, hipomarket.co.uk makes sure that your data is well protected within the entire concern by ensuring adequate protection.

Hipomarket.co.uk can provide your personal data to third parties for the following reasons:

  • You have given your express consent for this; or
  • The agreement you have with us needs to be executed; or
  • Because hipomarket.co.uk has a collaboration with another party in the context of improving our products and services; or
  • An obligation by law; or
  • To prevent or fight fraud or potential/suspected fraud;
  • If necessary for the business management of hipomarket.co.uk.


Some of the external companies we work with are based outside the UK and EEA. For example we work together with third parties such as Google and Facebook. This means that the data can be stored on servers outside of the UK or the EEA. Different legislations concerning personal data apply there. Third parties to which your data might be sent to is protected by appropriate measures including obligations binding on these companies and imposed to them by hipomarket.co.uk.


This Privacy Policy and Cookie statement is not applicable to third party Web Shops that are linked to the Web Shop. Besides that the Privacy Policy and Cookie Statement is also not applicable to data collected by companies such as Google. You can adjust your preferences yourself in your Google account. Consult their privacy policy for this.


hipomarket.co.uk can in no way be held accountable or responsible for the way in which third parties and companies deal with your (personal) data. hipomarket.co.uk always advises that your read the Privacy Policy and Cookie Statements on the relevant Web Shops and from the relevant companies.

USE OF COOKIES
What are cookies?
As with many Web Shops, hipomarket.co.uk uses cookies and files similar to cookies and technologies such as “web beacons” (hereafter: “Cookies”).

A Cookie is a small text file that is sent with the Web Shop page via your browser, it is then saved on a hard drive of your computer, phone or tablet.

Cookies are for example used to save passwords and personal settings, so that you don’t have to fill those in the next time you visit the Web Shop.

Below it will be explained how the Web Shop uses Cookies, where the Cookies come from and why they are used. For the optimization of our own ads and those from third parties the following data, amongst others, is collected:

  • Purchased products
  • Viewed products
  • Order value
  • How did the customer get on the Web Shop

In part 4.2, we will describe how Cookies can be rejected and removed.


Functional Cookies

hipomarket.co.uk uses Cookies, such as Google Analytics to remember your chosen settings and entered data during your visit to our Web Shop. These Cookies make browsing our Web Shop easier because certain data does not have to be re-entered every time.

In addition, hipomarket.co.uk can use Cookies that are necessary to make the Web Shop function well, even when you visit the Web Shop on your mobile phone or tablet.


A/B Testing Cookies

hipomarket.co.uk continuously tests its Web Shop to be able to provide the best user experience. Because of that, hipomarket.co.uk uses so-called A/B testing Cookies by third parties. With A/B tests, there are two different variants of the Web Shop, or parts of the Web Shop shown to visitors to determine which one works best. As such, this Cookie determines which version of the Web Shop you see.


Webshop Analysis Cookies

On the Web Shop, Cookies are used that keep track of which pages you have visited. This information is collected, amongst others, by web analysis services Google Analytics, Pingdom, Hotjar, Google Tag Manager, TVSquared, ContentSquare, Speedcurve, Zoovu, Zendesk and Clarity.

These web analysis services use Cookies to analyse how visitors use the Web Shop. The Cookies are used to save visitor information, such as the time the visit to the Web Shop took place, or whether the visitor has visited the Web Shop before and via which Web Shop the visitor ended up on the webpage.

To optimize the user- and customer experience of our Web Shop, hipomarket.co.uk uses Hotjar Web Analytics Service. Hotjar can register mouse clicks, mouse movements and scrolling activities. Hotjar also collects information about visited webpages, taken actions, the country you are in, the device you are using and the browser you are working with. Hotjar does not collect any personally identifiable information (PII) that you do not enter voluntarily on the Web Shop. Hotjar also does not follow surfing behavior on Web Shops that do not use their services. Hotjar’s privacy statement contains a detailed explanation about how Hotjar is used:  https://www.hotjar.com/privacy . You can always choose to not have your information gathered by Hotjar when you visit our Web Shop, go to the ‘Opt-out’ page on the Hotjar Web Shop and click on ‘Disable Hotjar’ to do so.

The generated information about your Web Shop use is, in most cases, sent to the servers of the relevant web analysis services. The web analysis services use this information to evaluate how you use the Web Shop, to create reports about the Web Shop activities and to offer you other services pertaining to the use of the Web Shop and the internet. hipomarket.co.uk uses the aggregated data from the reports for further optimising of the Web Shop.

Pingdom is a website performance monitoring tool. It helps us identify bugs and other performance issues. Pingdom does not collect any personally identifiable data. It collects anonymous data on website load times and load orders.

Google Analytics is a website behaviour analysis tool. It does not collect personally identifiable information. IP addresses are masked before they get stored by Google. Google Analytics collects and processes browsing behaviour, allowing us to identify bottlenecks on our website, and troubleshoot any potential issues our customers may encounter. In general, it helps us get a picture of how our customers interact with our website, and we can use that information accordingly to improve our platform.

Google Tag Manager is a tool that manages our cookie placement. It allows us to make quick changes to the way information is sent and received. (for example, we build our 3 rd party connections through this tool, and can and will block irrelevant cookies from there).

TVSquared is a tool we use to measure our offline branding efforts. It collects a limited set of browsing behaviour data, and combines that with our offline branding data, to measure the performance and effectiveness of our branding efforts.

Clarity is a similar tool to Hotjar. It has a similar use to Hotjar (mentioned above) in that it specializes in user behaviour on a deeper level. It measures clicks on the different elements on our pages, and collects recordings of user sessions (randomly selected and anonymous). This allows us to get an even better grip on potential issues on our website. Using this tool allows us to find flaws and potential areas that need improving, and allows us to test these improvements afterward.

hipomarket.co.uk refers to the privacy policy of the relevant web analysis services in which is described how they deal with your (personal) data when their products and services, amongst which web analysis, are being used. .


Affiliate Cookies

On the Website, Affiliate Cookies are used to measure the effectiveness of ads placed on behalf of hipomarket.co.uk on third party websites. This way the affiliate partner can be rewarded by hipomarket.co.uk for their online advertising of hipomarket.co.uk. Through these Cookies it can be checked via which affiliate partner you reached our Web Shop, whether ads are effective and if they did actually lead to a sale in our Web Shop. They do all of this without the exchange of personal data.

For the United-Kingdom we have only one affiliate partner, called Tradetracker ( https://tradetracker.com/privacy-policy/ )


Retargeting Cookies

The Web Shop uses retargeting Cookies to show relevant ads to returning visitors of the Web Shop. With these Cookies, a profile of your surfing behavior can be built so that the ads correspond with your interests. The ads are shown on ad partners’ Web Shops and on social media. Cookies in this category are Google Ads, Bing Ads, Criteo Intent.ly and IntelliAd.