Privacy Policy and Cookie Statement – United-Kingdom
This is the Privacy Policy and Cookie statement of Hipomarket LTD and any of its affiliate entities part of the Hipomarket Group (hereafter: “Hipomarket ”). In this statement we explain in short how Hipomarket (the data controller) deals with personal data.
DEFINITIONS
Here we explain what we mean by specific words and names that we use in this policy. Webshop: the Web Shop Hipomarket.co.uk and every other by Hipomarket appointed Web Shop, URL or application. Interaction : the use of functions in the Web shop like the Wish List, Checkout, Newsletter Sign Up, My Account, Auctions and Chat. Web Shop Visitor: a customer visiting the Web Shop for the first time that does not interact with the Web Shop. Web Shop Customer : a customer who interacts with the Web Shop. Account: the account a customer has to create through the Webshop to be able to place an order. Privacy Policy and Cookie Statement: Hipomarket’s Privacy Policy and Cookie Statement.
SHORT DESCRIPTION
How do we obtain personal data? We get personal data from the following sources: Through our Webshop Hipomarket.co.uk (hereafter: the “Web Shop”) Through our Corporate Website corporate.Hipomarket.co.uk (hereafter: Corporate Website). Through other sales channels where we sell our products Through offline contacts, e.g. a call to our customer service How do we use personal data? We use personal data for the following purposes: To improve our websites To improve our marketing To deliver orders To answer questions How do we protect personal data? We make sure personal data is safe with us in the following ways: Customer accounts are password protected Only strictly necessary personal data can be accessed by authorized personnel of Hipomarket.co.uk When we need to share personal data with 3 rd parties, we make sure those parties also protect the data How can you exercise your rights? Under UK GDPR, DPA 2018 and EU GDPR you have certain rights, such as the right of access (to see what data Hipomarket.co.uk holds on them) and the right to be forgotten (to have their data deleted). Hipomarket.co.uk will follow up such requests, except in situations where this is not possible due to a conflict of right or legal obligation (e.g., right of access of another person or keeping certain data for tax administration). You can make your request by contacting our customer service using the e-mail address that you provided to us.
Data Processing within Hipomarket
The Hipomarket-concern has several offices worldwide. These offices work closely together. Employees in our offices only have access to personal data as far as this is required for them to do their job. Hipomarket takes measures to sufficiently protect your personal data. To achieve this, we use means that fit our activities, the nature and size of our company, and the sort of data we process. We do this to prevent unauthorized access to, adjustment, disclosure or loss of personal data. We expect that you also contribute to the safekeeping of your personal data by keeping your login details (e-mail address and password) secret. Never share your login details with anyone and treat them with care. Hipomarket does not store your information longer than necessary for the purposes your information is used for, unless the data has to be stored longer due to legal requirements (such as a retention obligation). How long certain data is stored depends on the nature of the data and the purposes for which it is processed. The storage period can therefore differ per purpose. Because of the global presence of Hipomarket, it can happen that your data is transferred outside of the UK to the European Economic Area (EEA). If Hipomarket has to transfer your data outside of the EEA where legislation might be less protective of your personal data, Hipomarket makes sure that your data is well protected within the entire concern by ensuring adequate protection. Hipomarket can provide your personal data to third parties for the following reasons: You have given your express consent for this; or The agreement you have with us needs to be executed; or Because Hipomarket has a collaboration with another party in the context of improving our products and services; or An obligation by law; or To prevent or fight fraud or potential/suspected fraud; If necessary for the business management of Hipomarket. Some of the external companies we work with are based outside the UK and EEA. For example we work together with third parties such as Google and Facebook. This means that the data can be stored on servers outside of the UK or the EEA. Different legislations concerning personal data apply there. Third parties to which your data might be sent to is protected by appropriate measures including obligations binding on these companies and imposed to them by Hipomarket. This Privacy Policy and Cookie statement is not applicable to third party Web Shops that are linked to the Web Shop. Besides that the Privacy Policy and Cookie Statement is also not applicable to data collected by companies such as Google. You can adjust your preferences yourself in your Google account. Consult their privacy policy for this. Hipomarket can in no way be held accountable or responsible for the way in which third parties and companies deal with your (personal) data. Hipomarket always advises that your read the Privacy Policy and Cookie Statements on the relevant Web Shops and from the relevant companies.
USE OF COOKIES
What are cookies?
As with many Web Shops, Hipomarket uses cookies and files similar to cookies and technologies such as “web beacons” (hereafter: “Cookies”). A Cookie is a small text file that is sent with the Web Shop page via your browser, it is then saved on a hard drive of your computer, phone or tablet. Cookies are for example used to save passwords and personal settings, so that you don’t have to fill those in the next time you visit the Web Shop. Below it will be explained how the Web Shop uses Cookies, where the Cookies come from and why they are used. For the optimization of our own ads and those from third parties the following data, amongst others, is collected: Purchased products Viewed products Order value How did the customer get on the Web Shop In part 4.2, we will describe how Cookies can be rejected and removed.
Functional Cookies Hipomarket uses Cookies,
such as Google Analytics to remember your chosen settings and entered data during your visit to our Web Shop. These Cookies make browsing our Web Shop easier because certain data does not have to be re-entered every time. In addition, Hipomarket can use Cookies that are necessary to make the Web Shop function well, even when you visit the Web Shop on your mobile phone or tablet.
A/B Testing Cookies Hipomarket continuously tests its Web Shop to be able to provide the best user experience.
Because of that, Hipomarket uses so-called A/B testing Cookies by third parties. With A/B tests, there are two different variants of the Web Shop, or parts of the Web Shop shown to visitors to determine which one works best. As such, this Cookie determines which version of the Web Shop you see.
Webshop Analysis Cookies On the Web Shop,
Cookies are used that keep track of which pages you have visited. This information is collected, amongst others, by web analysis services Google Analytics, Pingdom, Hotjar, Google Tag Manager, TVSquared, ContentSquare, Speedcurve, Zoovu, Zendesk and Clarity. These web analysis services use Cookies to analyse how visitors use the Web Shop. The Cookies are used to save visitor information, such as the time the visit to the Web Shop took place, or whether the visitor has visited the Web Shop before and via which Web Shop the visitor ended up on the webpage. To optimize the user- and customer experience of our Web Shop, Hipomarket uses Hotjar Web Analytics Service. Hotjar can register mouse clicks, mouse movements and scrolling activities. Hotjar also collects information about visited webpages, taken actions, the country you are in, the device you are using and the browser you are working with. Hotjar does not collect any personally identifiable information (PII) that you do not enter voluntarily on the Web Shop. Hotjar also does not follow surfing behavior on Web Shops that do not use their services. Hotjar’s privacy statement contains a detailed explanation about how Hotjar is used: https://www.hotjar.com/privacy . You can always choose to not have your information gathered by Hotjar when you visit our Web Shop, go to the ‘Opt-out’ page on the Hotjar Web Shop and click on ‘Disable Hotjar’ to do so. The generated information about your Web Shop use is, in most cases, sent to the servers of the relevant web analysis services. The web analysis services use this information to evaluate how you use the Web Shop, to create reports about the Web Shop activities and to offer you other services pertaining to the use of the Web Shop and the internet. Hipomarket uses the aggregated data from the reports for further optimising of the Web Shop. Pingdom is a website performance monitoring tool. It helps us identify bugs and other performance issues. Pingdom does not collect any personally identifiable data. It collects anonymous data on website load times and load orders. Google Analytics is a website behaviour analysis tool. It does not collect personally identifiable information. IP addresses are masked before they get stored by Google. Google Analytics collects and processes browsing behaviour, allowing us to identify bottlenecks on our website, and troubleshoot any potential issues our customers may encounter. In general, it helps us get a picture of how our customers interact with our website, and we can use that information accordingly to improve our platform. Google Tag Manager is a tool that manages our cookie placement. It allows us to make quick changes to the way information is sent and received. (for example, we build our 3 rd party connections through this tool, and can and will block irrelevant cookies from there). TVSquared is a tool we use to measure our offline branding efforts. It collects a limited set of browsing behaviour data, and combines that with our offline branding data, to measure the performance and effectiveness of our branding efforts. Clarity is a similar tool to Hotjar. It has a similar use to Hotjar (mentioned above) in that it specializes in user behaviour on a deeper level. It measures clicks on the different elements on our pages, and collects recordings of user sessions (randomly selected and anonymous). This allows us to get an even better grip on potential issues on our website. Using this tool allows us to find flaws and potential areas that need improving, and allows us to test these improvements afterward. Hipomarket refers to the privacy policy of the relevant web analysis services in which is described how they deal with your (personal) data when their products and services, amongst which web analysis, are being used. .
Affiliate Cookies On the Website,
Affiliate Cookies are used to measure the effectiveness of ads placed on behalf of Hipomarket on third party websites. This way the affiliate partner can be rewarded by Hipomarket for their online advertising of Hipomarket . Through these Cookies it can be checked via which affiliate partner you reached our Web Shop, whether ads are effective and if they did actually lead to a sale in our Web Shop. They do all of this without the exchange of personal data.